World of Costume Jewelry

A Facination with boubles and trinkets draped alluring around the neck or or on ones finger has delighted and enticed women for millennia.

Wearing Jewels makes women feel more special especially when bought for them as a statement of their own beauty.

The business of fashion jewellery has then a captive market so what makes one retailer more successful and stand out more than the competion especially online.

We turn to an example myflashtrash.com and try to ascertain from the owner why her branding is so successful

Amber Atherton is fast becoming the darling of the fashion world in her own right.

With her chiseled looks (reminiscent of a younger Kate Moss) its not hard to see why she has been courted by such celebrity magazines as Love Tatler Marie Claire et al

But not content with being on one side of the camera Amber explains how her passion for fashion translates into a Costume Jewellery Empire built around myflashtrash.com and here is why she thinks its so successful

Choosing the right designers is key you have to really be in tune with your market audience and find the designers that stand out from the crowd and more than that they must be producing Attention grabbing designer costume jewellery

The hottest name in costume jewellery right now, designer Vivienne Barz is a London based Californian export whose irresistable designs are quickly becoming a fashion favourite with style goddesses and celebrites on both sides of the pond.